The Video Marketing in 2017

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An essential introduction to getting started with video marketing!

Video is the fastest-growing medium for online engagement. If you are unsure about developing a video marketing strategy for your business, consider the wisdom of marketing expert Seth Godin: “The web was built on words.

Words are accessible to anyone who can type. They're cost-effective, easy to edit, and incredibly powerful when utilized well. However, today’s internet thrives on video—it's more difficult to create effectively but far more impactful when done right.”

As the internet has evolved, so too have businesses moved from a dictator-like stance to a more conversational role in their marketing strategies. Gone are the days of gaudy flash animations; instead, businesses now focus on engaging copy, inspiring photography, and, most notably, video, which has steadily dominated online marketing.

Engagement is crucial for modern web marketing and is a vital success metric. The rise of video isn't just a natural progression from text to visual stimuli; it's propelled by a greater emotional connection within the content.

While we all read content and view images, the human connection becomes significantly more evident through video. Emotional triggers, which made past direct sales letters and advertisements complex to craft, play a crucial role in effective video marketing today.