Split Testing 101

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Uncover the secrets to potentially doubling your conversions with split testing!

Split testing is one of those techniques that many marketers overlook because they believe it’s overly complicated or unnecessary. This misconception is understandable as it does appear to be somewhat technical. However, it’s much easier than you might think!

As for its necessity—well, it's as crucial as any other element of your business, and you’ll soon understand why. Trust me, split testing is a vital component for your business. While you might manage to succeed without it, your success could be significantly greater with its implementation. So, what exactly is split testing?

Split testing, in case you’re unfamiliar, is the process of testing multiple versions of a particular piece of copy to determine which one converts best. For example, you could test different versions of a page’s headline or varying color schemes of a sales page.

You can conduct split testing manually by running one version for a period and tracking the results, then making a change and comparing the new results, or you can use specialized software that rotates different versions for visitors.

In this guide, you’ll learn why split testing is indispensable and how to leverage it for your business. So, let’s begin.